You've got a great product, pro endorsements, and 10,000+ golfers - but the store, the search presence, and the follow-up aren't capturing the demand you've earned. So we fixed all four, then audited your live ad accounts on top. Here's the work.
Every number above is pulled read-only from your live Meta and Google Ads accounts, plus a direct crawl of thegolfsock.com and Semrush. Full detail inside.
Traffic, conversion, retention, live ad-account structure, creative, and the wholesale channel - the whole engine, not just one part. Click into any piece.
UX/UI, mobile, speed, and a page-by-page teardown of your home, collection, PDP, and checkout - plus the SEO gaps. Ranked by revenue impact.
Open the audit →A fully redesigned, animated storefront - your fonts and logo, heavier CRO, and a signature grip "traction map" no other sock brand has. Browse it like it's real.
Enter the new store →Welcome, browse & cart abandon, checkout recovery, replenishment, VIP, winback, reviews, back-in-stock - build-ready, with copy. Email should be 28–38% of revenue for a brand like yours.
See the retention engine →9 themed ad groups with live volume, CPC, and match types - from "golf socks" to a 29,000/mo gifting lane - plus the Shopping shelf you're paying for but not showing up on, and the ad copy to run.
Open the ad plan →A read-only pull of your live Meta Ads and Google Ads accounts - full campaign tables, what's paused, what's budget-capped, and the two ways to work with us on it.
Open the ads audit →The two structures we'd run, campaign by campaign with the SOTP prefix, the creative each needs, the launch sequence, and a 90-day scaling plan through BFCM and December.
See the build →Search at 6x, PMax at 3x, both capped, brand paused, 20% impression share. Two structures that take Google from $6K a month to a real second engine by December.
See the build →5 PDP concepts, 5 static ad mockups, and a first comedy video - plus the AI + production stack we run it with, built live for this pitch.
See the concepts →Pro shops, retail, and tradeshows - how wholesale fits alongside DTC without undercutting it.
See the wholesale plan →No structured data, broken H1s, an empty blog, and zero presence in the "best golf socks" round-ups competitors own. Full audit and a 6-month roadmap.
Open the SEO audit →Two ways to work together, full scope of work, and the terms - Fractional VP or Google & Meta ad buying alone.
See the pricing →Slice of the Pie manages performance marketing for DTC brands and home-services companies - $50M+ in ad spend, 2,000+ brands. We don't pitch decks; we show the work. Everything you see here we built for you, unprompted, to earn the first meeting.
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Slice of the Pie × The Golf Sock