DTC is the engine we're tuning first, but it isn't the whole business. Wholesale, pro shops, and retail are part of the growth plan too - and part of what we handle.
Golf is a relationship-driven, pro-shop-and-course category. A brand with real pro endorsements and a strong DTC hero product is well positioned to open wholesale accounts - pro shops, golf retailers, and course gift shops - without cannibalizing the DTC margin, if it's sequenced right.
Wholesale terms and MAP policy set up before any accounts open, so retail never undercuts the site.
Course pro shops and regional golf retailers are the natural first accounts - aligned with the existing pro-endorsement story.
A clean wholesale line sheet (pricing tiers, minimums, pack sizes) so outreach and tradeshow conversations move fast.
PGA Show and regional golf trade events are where wholesale relationships actually get built - see Scope of Work.
The creative built for DTC (see the Creative Engine) doubles as sell-in material for buyers.
Wholesale revenue and margin tracked apart from DTC so we know which channel is actually working.
Company outings and member-guest gifts at $14.99 a pair (about $3.10 to make), drop-shipped, 200 pairs at a time, zero CAC. This lane is real. We scale it, not rediscover it.
You're close to a test placement. The line sheet, retail-ready assets, and MAP policy above are what make that first order a repeat order.
An Apollo list of golf buyers nationwide (pro shops, retailers, course gift shops), a simple CRM, and the retired sales rep who offered to work the road for cost.
This is a build-out, not a same-day flip - but it's on the roadmap alongside the DTC rebuild, not after it. Tradeshow attendance and wholesale account management fall under the sales scope in our agreement.
See exactly what's included in the sales and marketing scope.
See the full scope →
Slice of the Pie × The Golf Sock