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Pricing & scope

Two ways to work together.

Alternatives, not add-ons - pick one. 90-day initial term starting October 1, through Q4, then month to month. Contract postdated to Oct 1 if you say yes by Friday, Sep 25.

Fractional VP of Sales & Marketing

One accountable leader coordinating everything - Google, Meta, creative, CRO, SEO, wholesale, vendors, and creators, under one umbrella. This is the sales seat too, not marketing alone. $1,500 more than ad buying alone.

$5,000$4,500/mo

Discounted from $5,000/mo

  • Google & Meta ad buying included, same rebuild as the ad-buying tier
  • SEO and CRO - turning the audit findings into ranked, converting pages
  • Strategy and coordination across every channel, on one weekly call with you, Josh, and your email lead together
  • Email: your email lead keeps execution, I strategize with him and tie email audiences into paid. If he falls through, I execute it. Otherwise those hours go to the creator/ambassador program, TikTok launch, and SEO
  • Creative production: statics in-house, founder content, 25 to 50 tests a week as the target
  • Vendor, creator, and platform management
  • All sales & marketing responsibility - wholesale accounts, pro shop outreach, and channel strategy included
  • Tradeshow representation: PGA Show and regional golf trade events, $500/day + travel expenses
  • Quarterly on-site visit to San Diego, available on request
  • Weekly standing call
$2,500 setup + first month = $7,000 due to start. Months 2–3 at $4,500 each. Total: $16,000 over the initial term, then month to month.

Other ways to structure it: month to month from day one ($4,500 setup, $9,000 to start), or a 6-month term with a 25%-of-remaining exit clause. A lower retainer plus a percentage of sales or profit is on the table if you'd rather I have skin in the game.

Google & Meta Ad Buying

Focused execution on the two channels doing the heavy lifting right now - no broader leadership scope.

$3,000/mo, up to $50K spend
  • Google + Meta structure, testing, and management
  • Above $50K combined monthly spend: +5% of the overage
  • Calls every two weeks for the first month, then monthly
  • Monthly performance reporting
  • Less strategy, less hand-holding, no UGC scripting. Creative direction still included
$1,500 setup + first month = $4,500 due to start. Minimum $10,500 over the initial term, before any spend surcharge.

Scope of work - Fractional VP

Everything under "all things sales and marketing" for The Golf Sock lives here. If it touches how the brand grows, it's in scope.

How we work

You said the thing that burned you was 15 minutes a week and a seven-day wait for a reply. Here is the opposite.

Next steps

Which one fits?

If ad accounts are the only thing you want handled, take the ad buying plan. If you want one person owning growth - ads, SEO, CRO, retention, creative, and the wholesale channel - take the Fractional VP.

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